Using plain old video in online learning has been a thing for years, particularly since internet connections and phones make accessing video content increasingly easier.

But despite the many obvious benefits, we believe interactive video is particularly under-utilised as a format for learning. In this blog post, we’ll show you why we are such big fans!

Before we go any further, it’s probably worth showing you what we mean by interactive video. Here’s an example we created ourselves to teach a process, more specifically how to make the perfect cup of tea:

As you can see, interactive video is a richer, more immersive experience. It allows the learner to click on embedded hotspots throughout to put them in control of the video, rather than simply being a passive recipient of the content. Think of it as a two-way conversation, rather than the video being broadcasted at the learner.

Interactive video can be used in a variety of applications. It could be used to place the learners into a role play situation, where they interact with a scenario and see how it plays out. Alternatively, have your learners spot the hazards – interactive video is a fantastic format for helping new drivers for example.

So what are the key advantages of interactive video over standard video?

  • It allows the course designer to add additional information to the core lessons of the video. This creates a much more flexible experience, as learners can choose to explore areas of interest in more depth or detail.
  • It’s possible to create dynamic learning journeys. In practical terms this means giving the learner the chance to choose the direction the video goes in, or as a course designer gives you the ability to check understanding while the video is being viewed and provide opportunities for the learner to learn more about topics they may not yet be fully grasping.
  • When mixed with other technologies, interactive video can provide an increased insights into how your learners are interacting with the content, what they are breezing through and what they may be having challenges with. This detail gives you the chance to further refine your interactive video content to make it even more effective.

Naturally like good elearning design itself, the success is in the planning. You should consider what interactive elements are going to improve the learner’s acquisition and retention of your key learning points – don’t just throw them in. We recommend using storyboarding techniques to help fully scope it out.

But surely interactive video is out of my budget?

With today’s technology it needn’t be. The example above was filmed in our founder’s kitchen, with little more than a couple of small lighting equipment and an iphone. We then used open source technology to overlay the interactive elements onto the top. Depending on the quality of finish you want, this also provides you with the opportunity to build a prototype and test (we always recommend this), before committing to having a film crew involved.

So if you’d like to incorporate interactive video into your elearning, we can help with a solution for all budgets. Simply get in touch and let’s have a conversation to get things started!


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