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By: Andrew Jack

September 19, 2017

At Candle Learning, we help training companies in several ways. One of the more ways we help is in guiding businesses on how to market and sell their new online learning products. Early on in our discovery meetings, we often get asked: “How should we charge customers for our course? One off? Or should we […]

By: Andrew Jack

September 11, 2017

For the first time, eLearning Network members will be putting on a free social meetup in Leeds! Whether you’re an Instructional Design superstar, an LMS wizard or an L&D guru, this event provides you with the chance to meet your peers over a game of ping pong and a pint. Centrally located at Roxy Ballroom in Leeds, this private event […]

By: Andrew Jack

July 30, 2017

Recently we’ve been working with a partner to help them plan the marketing strategy for their new suite of online courses. They’ve got a great brand and reputation, years of experience in business development, a new fantastic product and had some strong ideas on how they wanted to approach things. By using the RACE framework […]

By: Andrew Jack

May 18, 2017

A year ago this week, Candle Learning was born over a fish and chip lunch at the Tetley in Leeds, and wow – what a year! We’re really proud how far we’ve come in such a short space of time. We’d like to think we’re a little wiser and better at what we do, and […]

By: Mark Langdale

March 2, 2017

At Candle Learning we are passionate about online learning and keen to demonstrate that there is so much more to it than most people realise. The term e-learning usually conjures up images of soul-destroying, self-paced courses where you read some text, click next and repeat until you lose the will to live. That’s an image […]

By: Mark Langdale

February 6, 2017

Most web users will be aware that if you enter you are asked to enter your credit card details or personal information online, you should always check for a padlock sign in the address bar. This indicates that the information you are entering is encrypted before being sent and is therefore less likely to end […]

By: Andrew Jack

February 4, 2017

It’s that time of year again. As usual we headed down to London Olympia for our annual visit to the Learning Technologies Exhibition. Amongst the usual content creation and LMS offerings, there were some exhibitors that really stood out for us. Continued rise of interactive video The use of video in training is hardly new, […]

By: Andrew Jack

January 31, 2017

No doubt about it – elearning has a poor reputation in parts. And in some cases it’s well deserved. I think we’ve all experienced it at some stage – being asked to wade through reams of drab text on a ‘course’, only just to find another ‘next’ button as your reward. It’s a race to the end – […]

By: Andrew Jack

January 3, 2017

You’ve got the idea for your course. You also have a good idea of who it’s aimed at, and know how you’re going to reach them. Now it’s time to start thinking how you’re going to present your content to your students, and what kind of experience you want them to have. But how do […]

By: Andrew Jack

December 19, 2016

‘Giving away’ your knowledge for free has long been used as an inbound marketing tool. The obvious examples being blogs, whitepapers, ebooks, infographics and webinars. Many brands use them as a way of proving their expertise, growing their audience and adding further value to their customers. And of course it’s a great way of demonstrating the […]

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